We're Faction 54, an Urbane Brand.

We’ve had a brick and mortar store in the Bay Area for over 20 years. For you locals out there, you might remember us as Fashions 4 All back in the day in Concord, Oakland, and Vallejo. The classic 925, 510, and 707 areas.

Now we’re taking our love for serving the Bay Area online in this new chapter.

We’re still the same shop your dad or older brother grew up with, but now we’re here for you. Keep an eye out as we’re hard at work moving all our licensed and authorized gear to this space and making sure this site provides the quality and care you can expect from your local small business.